The number of Internet users in BRICI countries - Brazil, Russia, India, China, and Indonesia - grows at a blistering pace.
With the inclusion of South Africa at the Ongoing Sanya Summit the number will add many millions more. In 2009 the number of Internet users stood at 610 million. It will nearly double by 2015. The expanded BRICI will have around 1.2 billion users, The Boston Consulting Group (BCG) report reveals.
There are only 440 million PCs in the BRICI countries at present, this number should more than double by 2015-and Internet cafés and mobile devices will also act as important means of digital access, says BCG report author David Michael.
The Internet habits in the BRICI countries differ markedly from those in the developed countries. The instant messaging is more popular, as are online music and games. Social networking is more popular in Indonesia and Brazil than in any other BRICI or developed country. A good number of Indian digital consumers use e-mail. Chinese Internet users prefer instant messaging.
Source: Global Language Association
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